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Channel: Kommentare zu: Super Premium? Wie eine Marketing-Kategorie den Ast absägt, auf dem sie sitzt
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Von: kallaskander

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Hi there,

und es geht munter weiter.

http://reports.pr-inside.com/new-study-global-whiskey-market-trends-and-statist-r4292546.htm

„Premium whiskey brands are currently witnessing high demand compared to economically priced products because of the increase in disposable income of consumers, the use of alcohol as a status symbol, the need for luxury, and the association of the „“premium““ label with beverage quality and taste. As a result, the trend for premiumization across all whiskey brands will continue to drive the growth of the market during the forecast period. About 88% of consumers consider whiskey to be an affordable luxury, which is driving manufacturers to launch more premium and super-premium offerings to meet the demand.“

Übesetzt sich in Kurzform: Selber schuld, wenn ihr alles mitmacht.

Lesenswert allemal, schon die Zusammenfassung. Der ganze Report kostet wohl Geld. Die wollen ja auch von etwas leben.

Greetings
kallaskander


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